We aimed to generate roofing leads at a cost per lead (CPL) of below $20 using a landing page. However, the roofing market is highly competitive, so we had to find effective ways to maintain our KPls.
What We Did:
To generate leads at this cost, we had to work hard and optimize our landing pages to convert high-quality traffic. We built two landing pages and tested both with our proven audience. After running ads for one day, we found that one landing page pulled in five leads while the other had none. We did not attribute all the credit to the landing page as other factors also played a role.
Ads Creative Role:
To achieve our KPIs, ad creatives and offers were as important as the landing page. We used a winning ad that helped us generate many leads. The ad included a client video that described the benefits of roofing and how homeowners could take advantage of it. We also highlighted a call to action with an offer for qualified people. Results:
Total Spend: $1600 Leads Generated: 95 Cost per lead: $15.54
Average Ad CTR (click-thru rate): 1.5% Brand exposure to 25,227 people Appointments Booked: 15
Roof Installs Sold: 3
Few Points that you need to understand in the whole process…
- Before starting any campaign just go for testing first. Don’t think and guess about your audience. Testing gives you real-time data and lets you know which works best or not.
- Avoid variations with the campaign too early.
- Just be patient and let Facebook do its work.
- Focus on the proper optimization of your campaign.
- Wait until the right time until you find your winning ads and then scale your campaign.
Following these tips you will drastically increase your roofing lead generation performance!
